Aldi and Lidl the savers of Osborne

I heard this morning on the radio people are beginning to feel they have more money in their pockets. First off, we haven’t felt this recent rise of prosperity ourselves due to the fact much of it doesn’t touch us although we could join in a bit if we downgrade our shopping habits.

 

We don’t drive so are reliant on public transport and we have seen no reduction in the fares and taxi prices even with the drop in fuel costs. Mortgages are low, we are not in that category either so still no savings there, but our rent as risen and we are hit by the bedroom tax but I am not griping we have a roof over our heads.

 

Therefore, where else is this new found wealth coming from we know the Tory government in the shape of Chancellor George Osborne is taking full credit. However, most of this prosperity can be pointed in the direction of Germany, and the supermarket discounters Aldi and Lidl for shaking up the British retail market. They may have lost two world wars but they have won the war of the supermarkets.

 

They offer no fuss shopping. If you were looking for a tin of beans, you are likely to see two or three different tins on the shelf while at Tesco you could have up to ten different makers of baked beans. They are not in the league of the big supermarkets there stores a compact carrying less lines small is beautiful to them. Aldi along with Lidl specialise in staple items, such as food, beverages, and other inexpensive household items.

 

When things were financially tight, the shoppers of Britain rushed through their doors in search of bargains forcing the Adsa’s, Tesco’s and others to cut prices to stay competitive. However, when things brightened up money wise their customer base continued to growing as shoppers continue to hunt down bargains. To fight off the German invaders the big supermarket used petrol, cutting prices in hope of winning the war but customers where topping up there tanks and driving on to the discounters.

 

So when we see Prime Minister David Cameron and his Chancellor big up the economy he should really be thanking the likes of Aldi, Lidl and the other own grown retail discounters like Pound Shop and others for helping to turn the economy round.