For years now fans from across the border have been more than happy to tell us we are playing in the English Football League and my proud Welsh club Cardiff City should play our football in the Welsh League. Well the Football League from the 2016-17 campaign will officially be known has the English Football League (EFL) in a rebrand announced today.
Football League chief executive Shaun Harvey said: 'The new EFL name rightly emphasises the central role our clubs play at the heart of English professional football.
'In an increasingly challenging global sports market, it is absolutely essential that sports properties can project a modern identity that not only resonates with their regular audience but is also easily recognisable to a broader audience of potential fans, viewers, and commercial partners.
They have unveil a new EFL logo while the three divisional titles - The Championship, League One and League Two - will be retained and incorporated into the new brand. The rebranding comes after extensive research, which included interviews and focus groups with clubs, stakeholders, commercial partners, and more than 18,000 football supporters.
This is a pointless idea with more important issues within football in need of decision rather than dropping the word English in front of Football League. Football fans are more interested in reduce tickets prices, standing at games than rebranding and a fancy logo. Reading on Social Media the logo in particular has come in for some harsh criticism and a few calling for the Welsh clubs to be kicked out of the League, which I was expecting football is tribal and at the best of times, we are unloved.
They can call it what they want but we will still be playing championship football next season, hopefully, or playing in the English Premier League but we will always be Welsh. Therefore, the anti-Welsh brigade will just have to suck it up.
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