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The gullibility of people on social media sites never ceases to amaze me when it comes to flashing some flesh. The latest craziness is #HoldACokeWithYourBoobsChallenge that was sold on Twitter and other platforms as an attempt to make breast cancer 'sexy'. What does it involve, placing a tin/bottle of coke a cola between your breast and its open to both sexes.
It has since emerged it was intended as a joke along the line of the Ice Bucket Challenge, but with no intention to be raising cash for charity. It has also come to light the this trend was started by a Las Vegas-based 'adult entertainment' scout, now that’s a job. He was name Danny Frost while glamour model Gemma Jaxx admitted they started the hashtag.
It as become very popular on social media and even now after it was outed as a joke there have been large numbers of images being posted online showing mainly topless women attempting to cover their nipples while holding a can of coke in their breasts.
Cancer campaigners were up in arms with the Breast Cancer Research Foundation revealing that the trend isn't raising money for them. However, they would happily receive donations from the challenge should they start coming in.
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